Hiring a copywriter is one of the smartest investments you can make for your business. Whether you need website copy, email sequences, social media content, or sales pages, a skilled copywriter can transform your words into a persuasive, conversion-driven asset.
But how do you hire the right copywriter? With so many freelancers, agencies, and content creators available, the process can feel overwhelming.
This guide will walk you through everything you need to know to hire a copywriter who understands your business, aligns with your brand voice, and helps you achieve real results.
Why Hiring a Copywriter is Essential for Business Growth
Words have power. The right words can persuade, build trust, and drive action. The wrong words? They can confuse, alienate, or worse—drive potential customers straight to your competitors.
Here’s how a professional copywriter can help your business:
Increase Conversions – A well-written sales page, email, or ad can dramatically improve your conversion rates.
Strengthen Your Brand Voice – A copywriter ensures consistency in tone, message, and personality across all platforms.
Save You Time – Instead of struggling with content, you can focus on running your business.
Boost SEO & Visibility – Skilled copywriters optimize content to rank better in search engines while maintaining readability and engagement.
Now that you see the value, let’s get into the step-by-step process of hiring the perfect copywriter for your needs.
Step 1: Define Your Copywriting Needs
Before you begin your search, clarify what you need. This will help you find a copywriter with the right skills and experience.
Ask yourself:
What type of copy do I need? Website content, landing pages, email sequences, social media, product descriptions?
What is the goal of this content? More leads, increased sales, brand awareness?
Do I need someone with industry-specific knowledge? For example, financial, tech, health, or e-commerce copy requires specialized expertise.
What is my budget? Rates vary widely based on experience, industry, and project scope.
Having clear answers will make your search more effective and help you communicate expectations.
Step 2: Determine Your Budget
Copywriting is an investment, and like most things, you get what you pay for. Rates vary based on experience, niche, and complexity.
Copywriter Pricing Tiers
Beginner ($25–$75 per hour / $0.05–$0.15 per word) – New to copywriting, may lack marketing strategy expertise.
Mid-Level ($75–$150 per hour / $0.15–$0.50 per word) – Experience with conversions, strong portfolio, understands buyer psychology.
Expert ($150+ per hour / $0.50+ per word) – High-end sales copywriters, deep expertise in persuasion, used by major brands and businesses.
Some copywriters charge per project (e.g., $500–$2,000 for a sales page, $150–$500 for an email sequence), while others work on retainer for ongoing projects.
Step 3: Where to Find a Great Copywriter
You have several options when looking for a copywriter:
Freelance Marketplaces
Upwork & Fiverr – Good for small projects but can be hit or miss in quality.
PeoplePerHour – Offers vetted freelancers with varying experience levels.
Job Boards & Professional Networks
ProBlogger, Copyblogger, LinkedIn Jobs – Ideal for finding experienced content writers and copywriters.
AWAI (American Writers & Artists Inc.) – A trusted source for copywriters trained in direct response marketing.
Referrals & Social Media
Business & Marketing Groups – LinkedIn and Facebook communities often have top-tier copywriters.
Twitter & LinkedIn – Many experienced copywriters showcase their expertise on social media.
Want to skip the hassle of searching? I offer professional, conversion-driven copywriting tailored to your business needs. Let’s chat!
Step 4: How to Vet and Choose the Right Copywriter
Once you’ve found potential copywriters, it’s time to evaluate them. Here’s what to look for:
1. Portfolio & Writing Samples
A great copywriter will have a portfolio showcasing:
Previous projects (website copy, email sequences, blog posts, etc.).
Clear, compelling, and well-structured writing.
Samples relevant to your industry or content type.
If a copywriter doesn’t have a portfolio, ask for sample work or a paid test project.
2. Testimonials & Case Studies
Look for:
Positive client reviews.
Case studies that show tangible results (e.g., “Increased conversions by 30%”).
Endorsements from reputable businesses.
3. Understanding of Your Audience & Brand Voice
A good copywriter asks questions about:
Your target audience (who they are, what they care about).
Your brand voice (professional, casual, humorous, authoritative?).
Your goals (what action do you want readers to take?).
4. Responsiveness & Professionalism
A reliable copywriter should:
Respond in a timely manner.
Ask insightful questions.
Provide clear pricing, timelines, and revision policies.
Step 5: Start With a Test Project
Before committing to a long-term contract, start with a small project, such as:
A landing page rewrite.
A few email variations.
A short product description.
This helps you assess their writing style, turnaround time, and ability to incorporate feedback.
Step 6: Set Clear Expectations & Agreements
Once you’ve chosen a copywriter, lay the foundation for a smooth working relationship:
Scope of Work: Be specific about deliverables.
Deadlines: Agree on due dates and revision timelines.
Payment Terms: Discuss upfront pricing, payment milestones, and invoicing.
Revisions: Most copywriters offer 1-2 free revisions.
Ownership & Rights: Ensure you have full usage rights for the final content.
A clear contract helps avoid misunderstandings and sets expectations.
Step 7: Provide Constructive Feedback & Build a Long-Term Relationship
Great copywriters improve with collaboration. Provide clear feedback like:
“Can we make this more conversational?”
“Let’s emphasize the benefits more.”
“This is great! Can we apply a similar style to our next project?”
A strong writer-client relationship leads to consistent, high-quality content over time.
Ready to Hire a Copywriter Who Gets Results?
If you’re looking for a copywriter who understands marketing, brand voice, and conversion psychology, you don’t have to search any further.
I specialize in writing persuasive, results-driven copy for businesses just like yours. Whether you need website content, email marketing, sales pages, or social media copy, I can help you turn words into revenue.
Let’s discuss your project and find the right words to grow your business. Contact me today!