Matt Creates Copy

SynaptIQ AI Project Overview

This portfolio showcases a comprehensive branding and marketing effort for fictitious company SynaptIQ AI, an AI-driven automation platform designed to help small businesses streamline workflows, reduce errors, and save time. The project highlights key deliverables tailored to various stages of the customer journey, from awareness to conversion and retention, demonstrating a clear understanding of customer pain points and the ability to craft effective messaging.

Deliverables

1. Social Media Ad (Awareness Phase)

  • Objective: Generate awareness of SynaptIQ AI by emphasizing its core value proposition: automating repetitive tasks to save time and boost productivity.
  • Highlights:
    • Engaging headline: “Save Time and Revolutionize Your Small Business.”
    • Sensory, benefits-focused language to appeal to time-strapped business owners.
    • Strong call-to-action (CTA): “Start saving hours every week—try SynaptIQ AI today!”

2. Blog Post (Consideration Phase)

  • Title: How AI Automation Can Save Small Businesses Hours Every Week
  • Objective: Educate potential customers about the benefits of AI automation, positioning SynaptIQ AI as the ideal solution.
  • Structure:
    • Key benefits: Automating routine tasks, reducing errors, and maximizing impact.
    • Practical examples: Invoicing, project management, reporting.
    • CTA: “Reclaim your time and boost productivity—start your 7-day free trial with SynaptIQ AI today!”

3. Sales Page (Conversion Phase)

  • Objective: Drive conversions by detailing the platform’s features, benefits, and real-world applications.
  • Key Sections:
    • Features: Drag-and-drop workflow builder, error reduction, ease of use.
    • Tasks SynaptIQ AI excels at: Customer onboarding, sales tracking, inventory management, and more.
    • Pain points addressed: Wasted time, incomplete tasks, errors, and overly complex automation tools.
    • CTA: “Unleash Your Business—Start Your Free 7-Day Trial Now!”

4. Email Sequence

  • Welcome Email (Awareness): Introduces SynaptIQ AI and its benefits, encouraging users to log in and explore the platform.
  • Feature Highlight Email (Consideration): Showcases the drag-and-drop workflow builder and specific automation capabilities.
  • Retention Email (Retention): Offers a 20% discount as a thank-you, reinforcing continued value and loyalty.

Key Skills Demonstrated

  1. Brand Messaging:
    • Crafted language to align with SynaptIQ AI’s identity: professional, innovative, and approachable.
    • Clear value propositions tailored to the target audience (small business owners).
  1. Customer Journey Optimization:
    • Created materials for all key phases: awareness, consideration, conversion, and retention.
    • Incorporated pain points, benefits, and solutions in messaging.
  1. Creative Copywriting:
    • Used sensory, evocative language to highlight product benefits and features.
  1. Content Strategy:
    • Developed a cohesive set of deliverables that work together to build brand trust, educate users, and drive sales.

Additional Notes

This project demonstrates my ability to:

  • Create content for B2B SaaS products with a focus on small business needs.
  • Use customer insights to craft engaging, results-driven messaging.
  • Develop materials that balance technical details with emotional appeal to connect with diverse audiences.

Thank you for reviewing my portfolio project! I look forward to discussing how my skills can contribute to your goals.